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A HUGE Thank You to Orange County Whole Foods Market Stores

Orange County Whole Foods Market Stores partnered with Reading Is Fundamental of Southern California for a tremendously successful “Community Giving Day” on March 8th, 2017!

Between the Brea, Irvine, Huntington Beach, and Jamboree locations, $13,797.31 was raised and presented to RIFSoCal to help under-served children succeed in life by inspiring a love of reading!

AMC Cares Charitable Grant Fund Donates $10000 to RIFSoCal

Leawood, Kan. – AMC Theatres is proud to announce Commerce, Calif.-based Reading is Fundamental received $10,000 through the AMC Cares Charitable Grant Fund. During the AMC Cares Charitable Grant Fund Annual Ceremony, AMC announced the 2016 awards for 35 charitable organizations nationwide. This year, AMC donated more than $3.4 million in cash and in-kind donations to charities that support children and youth.

 

America’s oldest and largest child and family literacy organization, Reading is Fundamental of Southern California works with schools, Head Start sites, and community-based organizations to bring literacy resources to disadvantaged children in Los Angeles and Orange Counties. Last year, Reading is Fundamental conducted 675 motivational reading events and distributed 170,150 books to 55,475 children at 240 sites. In 2016, Reading is Fundamental is on track to grow by 17 percent, having added more than 9,300 students across the region.

 

This year, AMC asked organizations that support youth and children to visit amctheatres.com/donations and apply for a grant. A group of AMC associates from around the country selected the charities they felt best fit AMC’s goals and values, and allocated the cash from the AMC Cares Charitable Grant Fund and other resources accordingly.

 

About AMC Theatres

AMC (NYSE: AMC) is the guest experience leader with 386 locations and 5,334 screens located primarily in the United States. AMC has propelled innovation in the theatrical exhibition industry and continues today by delivering more comfort and convenience, enhanced food & beverage, greater engagement and loyalty, premium sight & sound, and targeted programming. AMC operates the most productive theatres in the country’s top markets, including No. 1 market share in the top three markets (NY, LA, Chicago). amctheatres.com

UCLA Teams With Coaching for Literacy

LOS ANGELES – The UCLA men’s basketball program has partnered with Coaching for Literacy (CFL) for the second straight season, joining together in the fight against illiteracy through CFL’s Assistant Coach Program.

Coaching for Literacy, a program that helps increase awareness about the number of people in the United States who are not functionally or totally illiterate, leverages the unique power of collegiate and professional sports to raise money for local literacy programs. The organization gears its efforts toward helping educate elementary and middle school students.

“We’re excited to continue our partnership with Coaching for Literacy in the fight against illiteracy,” UCLA head coach Steve Alford said. “We know that this program really helps to make a difference in communities across the nation by providing valuable resources to local schools and youth programs. We’ve seen the problems associated with illiteracy first hand, and it’s important that we help in any way possible to being part of the solution.”

The UCLA men’s basketball program and Coaching for Literacy will partner together on Saturday, Feb. 20, as the Bruins host Colorado in Pauley Pavilion (8 p.m., PT). Reading is Fundamental of Southern California will be the Los Angeles area’s recipient of funds raised from the event at UCLA.

“The partnership we’ve established with UCLA Athletics, head coach Steve Alford and assistant coach Ed Schilling is very impactful in the nationwide Fight for Literacy,” said Andrew Renshaw, co-founder of Coaching for Literacy. “We allocated over $1,500 to Reading is Fundamental of Southern California last year and we plan to give even more this season.”

The concept behind Coaching for Literacy is simple. A monetary donation is made to Coaching for Literacy and in return, two people have the opportunity to be “assistant coaches” at a UCLA basketball game. Premium seating in Pauley Pavilion, floor access to the team’s shootaround and warm-ups, attendance at the postgame press conference, UCLA basketball memorabilia, and gameday apparel provided by CFL partner Peter Millar are some of the perks received by the generous donors. The donation is then reallocated by CFL to its effective literacy partners in Los Angeles – Reading is Fundamental of Southern California (RIFSoCal).

RIFSoCal aims to promote literacy and motivate children to read by building at-home libraries for underserved children in the greater Los Angeles Area.

“Coaching for Literacy’s success highlights the need for continued collaboration to ensure the literacy development and future success of our youth,” said Carol Henault, Executive Director of RIFSoCal. “RIFSoCal is indeed grateful for Coaching for Literacy’s passionate support of our mission to bring new books of choice to children with few books to call their own.”

Children’s Author Runs 11,000 Miles to Promote Literacy

Dennis Yang, longtime RIFSoCal partner and children’s literacy advocate, launched his year and a half long Great Reading Run around the perimeter of the United States at the Santa Monica Pier on August 25th, 2014.  His goal?  Raise a million dollars for books for underprivileged and at risk youth everywhere and to get people to collectively run a million miles with him.  Why?  Dennis believes reading is the key to a bright future, and that's the message he hopes to spread across the nation.

“We are going to reverse the trend of falling test scores and expanding waistlines,” said Yang, 37, who established the Papa Didos Ideals Foundation in 2010 and has since given away thousands of children’s books across the country, and read to kids in schools, children’s hospitals, orphanages, and community centers. The name of the foundation and his pen name were what his adopted son called Yang before he could speak properly. (Posted On 11 Jan 2012, By LB Indy Staff)

Read about Dennis as he stops in Marfa, Texas…

By SARAH M. VASQUEZ

MARFA – A children’s author stopped in Marfa earlier this week during his “Great Reading Run” along the country’s borders. Californian Dennis Yang, also known as Papa Didos, began his second cross-country run to promote literacy on August 23 at the Santa Monica Pier. On Monday and Tuesday, days 58 and 59, Yang and his travel companion, Crystal Love, reached this part of West Texas.

It was their first time in Marfa, but Yang was “very excited” to come to town, especially to see the Marfa Lights. He stopped for a photo at Prada Marfa in Valentine, and one of the first things he did when he arrived in Marfa was eat at Memo’s Café. Owners Cynthia and Daniel “Peanut” Hernandez donated his meal. The Thunderbird Hotel also comped them a room for the night, providing the first shower in the past three days. Pueblo Market donated $50 in groceries.

Yang said he’s been a writer all his life with his first incarnation as a screenwriter. He then transitioned into children’s books. He’s written 110 books but carries five titles during this tour under his non-profit organization, Papa Didos Ideals Foundation. The name Papa Didos is the name his adopted son would call him at an early age. Yang said his books mature as the children mature, covering topics such as how to be a good friend, recycling, and being kind to animals.

The idea to run across the country began when he realized he would run as a way to inspire his writing as well as help stimulate his creative process.

“When I thought about it, I added up all my miles and said that adds to running across America,” said Yang.

So he did. Yang completed his first reading run across the US, from Long Beach, California to Coney Island, New York, in 2011. It took him four and a half months to complete this 3,281-mile run.

During each city stop, Yang visits schools, libraries and children’s hospitals to donate copies of his books, which are paid for with donations he receives, and read to the children. Yang visited the Marfa ISD fourth-grade class and discussed the importance of reading and his work as an author. He also read from his book “The Tenth Floor,” and signed the students’ bookmarks. Teacher Heidi Roman said in an email that her students were “very excited” to meet a real-life author.

Yang predicts to finish his current trek around the country, which will total close to 11,000 miles, in January 2016, but he tries to focus on one day at a time and not to think of the end goal. To him, the whole goal is trying to survive each day in one piece.

“As long as we take care of all those small goals, the big one will take care of itself,” said Yang.

To keep in shape for the long-trek, he consumes 7,000 to 8,000 calories each day and eats a lot of chia seed, which provides antioxidants, protein and fiber and is grown primarily in Mexico and Bolivia, according to the New York Times. Sponsorships and donations also allow him to complete his journey.

Love accompanies Yang in a travel trailer and tries to stay within a 10-mile radius of Yang during his runs. Yang said he’s pretty strict about running during the day. He does have a headlight for nighttime runs, but after a sidewinder snake sneaked passed him the one and only time he used it, he decided to use the nighttime solely for rest.

Yang is currently making his way toward San Antonio and Houston, where he will continue to run to Florida. The rest of his journey will take him to New York, the state of Washington and back to California. People can keep track of Yang’s progress at his website, papadidos.org.

Two Dannys Share the Joy

UCLA’s Danny Flores and Daniel Fernandez,  longtime RIFSoCal volunteers, share their joy and passion for children’s literacy development as they participate in a Motivational Reading Event book distribution. Their amazing creativity continually inspires children to love books!

https://www.youtube.com/watch?v=YPmzBv0SAz8

Kudos to Glendale Kiwanis

PICTURE: Ana Tam-Horace Mann ES, Monica Sierra-Glendale Kiwanis, Debby Dowe-Cerritos ES librarian, Todd Hunt, President of Glendale Kiwanis and Suzanne Coscarelli, RIFSoCal Community Relations Manager.

PICTURE: Ana Tam-Horace Mann ES, Monica Sierra-Glendale Kiwanis, Debby Dowe-Cerritos ES librarian, Todd Hunt, President of Glendale Kiwanis and Suzanne Coscarelli, RIFSoCal Community Relations Manager.

Kudos to the Glendale Kiwanis Club for their generous $3315 donation to RIFSoCal to sponsor Horace Mann Elementary School for four years and Cerritos Elementary School for the 2014-2015 program year!   We sincerely thank the Glendale Kiwanis Club for believing in the magic of bringing books and children together.

56,676 Thanks!

Contacts: Carol Henault, carol.henault@rifsocal.org, 323-890-0876

Ameesha Sampat, asampat@rif.org, 202-536-3438

Kelley Tarzian, Macy’s Media Relations, Kelley.tarzian@macys.com, 415-393-3248

Reading Is Fundamental of Southern California Receives 56,676 Books for Children in Underserved Communities through Macy’s Annual Be Book Smart Campaign

$32 Million Has Been Raised Nationally Through 11-Year Partnership with Reading Is Fundamental

Commerce, CA October 7, 2014 — In the 11th year of a partnership that has provided more than 10 million books across the U.S. for children in need, RIFSoCal received 56,676 books to improve literacy in greater Los Angeles’ underserved communities. Nationally, Reading Is Fundamental (RIF) and Macy’s Be Book Smart campaign raised $2.6 million this summer, totaling $32 million dollars over the 11 year partnership. This summer, the Be Book Smart campaign was held in Macy’s stores nationwide from June 18 through July 13 and invited customers to make donations to help give books to local children.

“Year after year, we continue to be amazed by the generosity of Macy’s customers, who have proved so willing to provide books for children in our community,” said Carol Henault, Executive Director of RIFSoCal. “These books will make a significant difference for our local children.”

Macy’s long history of support has enabled RIF to promote literacy on multiple levels, engaging children and empowering educators and parents with easy-to-use literacy resources. Through customer supported fundraising campaigns, in-store events, and volunteer activities, Macy’s has helped RIF further its important mission to prepare and motivate young people to read. RIF is the nation’s largest children’s literacy nonprofit.

“Macy’s Be Book Smart campaign provides critical support to RIF programs across the country, and the commitment of Macy’s associates and customers brings new opportunities to help kids receive books of their own,” said Carol H. Rasco, president and CEO of RIF. “We are extremely grateful for Macy’s continued support and commitment to improving children’s literacy and spreading the joy of reading.”

Since 2004, Macy’s support for RIF’s work has exceeded $32 million. Through Be Book Smart, Macy’s customers have donated $3 to give books to children in need in local communities, and Macy’s contributed 100 percent of the funds raised to RIF.

About RIFSoCal

Since 1972, Reading Is Fundamental of Southern California (RIFSoCal) has improved literacy by helping children discover the magic of reading for fun. Using a network of 6,000 volunteers at 300 sites throughout Greater Los Angeles and Orange County, RIFSoCal annually provides over 300,000 new, free books of choice, together with motivational reading activities, to build the home libraries of up to 100,000 children and their families.

About RIF

Reading Is Fundamental (RIF) delivers free books and literacy resources to children and families in underserved communities in the United States. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and achieve their full potential. As the nation’s largest children’s literacy nonprofit, RIF has placed 410 million books in the hands of more than 39 million children since it was established in 1966. Learn more and help RIF provide books to kids who need them most, visit RIF.org.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores—including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California—are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at http://www.macys.com/pressroom

Macy’s Be Book Smart Campaign Gives Nearly 900,000 Books to Children in Need This Summer

$32 Million Has Been Raised Through 11-Year Partnership with Reading Is Fundamental

Washington – In the 11th year of a partnership that has provided more than 10 million books for children in need, Reading Is Fundamental (RIF) and Macy’s Be Book Smart campaign raised $2.6 million this summer to provide nearly 900,000 books to children in underserved communities across America. This summer, the Be Book Smart campaign was held in Macy’s stores nationwide from June 18 through July 13 and invited customers to make donations to help give books to local children.

“We believe in the power of books to strengthen local communities, and the Macy’s Be Book Smart campaign shows that we can make a meaningful difference,” said Martine Reardon, Macy’s chief marketing officer. “We are proud to support Reading Is Fundamental’s work to inspire a love of reading and bring the joy of books to children who need them most.”

Macy’s long history of support has enabled RIF to promote literacy on multiple levels, engaging children and empowering educators and parents with easy-to-use literacy resources. Through customer supported fundraising campaigns, in-store events, and volunteer activities, Macy’s has helped RIF further its important mission to prepare and motivate young people to read. RIF is the nation’s largest children’s literacy nonprofit.

“We are extremely grateful for the critical support and commitment of Macy’s, as well as its dedicated associates and caring customers,” said Carol H. Rasco, president and CEO of RIF. “Thanks to Macy’s generosity, millions of children can have the opportunity to explore the world through books and reach for their dreams.”

Since 2004, Macy’s support for RIF’s work to promote children’s literacy has exceeded $32 million. Through Be Book Smart, Macy’s customers have donated $3 to give books to children in need in local communities, and Macy’s contributed 100 percent of the funds raised to RIF.

About RIF

Reading Is Fundamental (RIF) delivers free books and literacy resources to children and families in underserved communities in the United States. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and achieve their full potential. As the nation’s largest children’s literacy nonprofit, RIF has placed 410 million books in the hands of more than 39 million children since it was established in 1966. Learn more and help RIF provide books to kids who need them most, visit RIF.org.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores—including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California—are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.