CHARITABLE LIVING Group Reinvents the Spirit of RIFSoCal’€™s Historic “BOOKS IN THE PARK!”

It’s 1970 in Santa Fe Springs Park.  Imagine children running off to have fun - and finding Mother Goose playing her harp on the lawn!  Then imagine the children’€™s delight when Mother Goose gathered them into a circle, read them a story and encouraged them to choose a wonderful new book to keep as their very own. “€œBooks in the Park” was the creation of Santa Fe Springs Librarian, Ruth Grams -€“ alias Mother Goose - one of RIFSoCal’s founders.{image_5}

It’s 2011 in North Weddington Park in North Hollywood.  Again imagine children running off to have fun -€“ and finding a clown, a balloon artist/twister creating swords, jet packs and almost anything else a child could dream up, a face painter, music, kids doing the limbo, story time, and a bookmark creation zone.

All to raise awareness and funds for Reading Is Fundamental of Southern California!  {image_3}

Books in the Park’s joyful tradition remained as vibrant and colorful as its 1970 inception thanks to Charitable Living’s belief in the magic of bringing books and children together.{image_1}

What a beautiful way to spend an afternoon - listening to the sound of children giggling as they delighted in the park’s wonderful surprises!


A huge thank you to Charitable Living members and the amazingly talented artists who volunteered their time to ensure the success of €œBooks in the Park€:

Charitable Living members, Kendra Castleberry, Erin Cahill, Jackie Geary Haase, John Curtis, Tymberlee Hill, Todd Sherry, Jen Berthelot, Aimee Parker, Yaani King and Amir Talai

Sean Edwards, balloon artist;

Emily Stuver, face painter

Celedon Wood, dance teacher from Twinkle Toes Dance;

Gigi The Clown; 818-231-7676

Books In the Park Returns

Come join us for frolicking and FUN at Books In The Park!

Come join us for frolicking and FUN at Books In The Park!


Be Book Smart


Be Book Smart Sweepstakes

Be Book Smart is a great way to get discounts and promote childhood literacy; however, this year, the campaign features an additional incentive—a new sweepstakes on FaceBook. $500.00 gift certificates from Macy’s are awarded weekly. Please visit the link to the campaign website,, or the Facebook sweepstakes, for more details.

Valentine’s Day with Elle Febbo

Inspirational and thought provoking ...Love is the answer. 
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Inspirational and thought provoking ...Love is the answer. Visit

“The gift of this experience has MADE MY VALENTINES DAY,”€ said Elle Febbo following a reading of her new book, “What Love Is A - Z,” at Watts Learning Center.  Forty focused, attentive children shared their own excitement about futures as readers and writers, believing it was possible after hearing Elle’€™s personal writing journey. “I’ve found that there’s a sisterhood amongst the women of the world who dedicate their lives to the betterment of children, and that just to be around these like-hearted souls is a gift to the children, to ourselves, and to one another,”€ said Elle.  Each child received a personally autographed copy of Elle’s book and a special Valentine’s Day book from RIFSoCal.  It was truly a joyous morning!  {image_1} {image_2}




Macy’s Is Our Hero

Please join RIF and Macy’s fundraising partnership, Book a Brighter Future™. Helping to open the minds and imaginations of children has never been easier—thanks to Macy’s. Hurry to your closest Macy’s…this promotion is only during the month of July!

Reading Is Fundamental of Southern California takes special pride in providing children the opportunity to choose books to create their own home libraries, inspiring them to read for fun and pleasure. We invite you to help make a difference in the lives and futures of more than 100,000 children living Greater Los Angeles, and over 4.4 million RIF children across our country. Book a Brighter Future™, a national partnership between Reading Is Fundamental and Macy’s to raise awareness and support for children’s literacy, continues to be the largest customer supported campaign in RIF’s 44 year history. Last year, Macy’s and RIF energized more than a million customers and employees to work together and raise a record $6.5 million to support RIF programs and initiatives. Thanks to Macy’s and Book a Brighter Future™, our local distribution center is being expanded to accommodate 23,000 more children this year than last. Thank you from the bottom of our hearts.{image_1}


Please Dream with us! We cannot realize our 200,000 Dreams Campaign without you!

Let’s Read! Let’s Move!

{image_1}  “Let’s Read. Let’s Move”, a summer reading initiative sponsored by the U. S. Department of Education was launched on June 29 with book readings, various art and writing activities, and games.  Children in pre-kindergarten through third-grade from area schools, Head Start, and Judy Center programs received free new books and a lunch tote of healthy snacks.  The Department launched this new series to combat summer reading loss and physical inactivity that commonly occur during the lengthy school break.  Over six sessions—held weekly between June 29 and August 3—the Secretary, Cabinet members, Administration officials, and other public figures will be invited to read books, promote healthy lifestyles, and participate in fitness activities with children.  “Let’s Read. Let’s Move.” is in response to the President’s national volunteer campaign, “United We Serve,” which challenges all Americans to engage in meaningful service activities in their communities this summer.  “Let’s Read. Let’s Move.” also spotlights the tenets of the First Lady’s “Let’s Move!” national campaign to combat childhood obesity.  FOR MORE INFORMATION, PLEASE GO TO

Please Dream with us! We cannot realize our 200,000 Dreams Campaign without you!

Susan Sarandon Joins Book a Brighter Future

Carol H. Rasco, RIF’s President and CEO; Riffington, RIF’s mascot; and Susan Sarandon.

Carol H. Rasco, RIF’s President and CEO; Riffington, RIF’s mascot; and Susan Sarandon.

{image_1} To launch the fifth year of the Book A Brighter Future campaign, 20 children from St. Aloysius Education Clinic (a SHARE program!) listened to Susan Sarandon read Wild About Books at Books of Wonder, New York’s largest independent bookstore devoted solely to children’s literature.  Children participated in a multicultural book distribution facilitated by Susan, ate cupcakes, played animal bingo, and left with a backpack stuffed with books and other goodies.  A special thank you to SHARE coordinator Beth Pettit for helping to organize this (Academy) award-winning event!


Please Dream with us! We cannot realize our 200,000 Dreams Campaign without you!