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UCLA Teams With Coaching for Literacy

LOS ANGELES – The UCLA men’s basketball program has partnered with Coaching for Literacy (CFL) for the second straight season, joining together in the fight against illiteracy through CFL’s Assistant Coach Program.

Coaching for Literacy, a program that helps increase awareness about the number of people in the United States who are not functionally or totally illiterate, leverages the unique power of collegiate and professional sports to raise money for local literacy programs. The organization gears its efforts toward helping educate elementary and middle school students.

“We’re excited to continue our partnership with Coaching for Literacy in the fight against illiteracy,” UCLA head coach Steve Alford said. “We know that this program really helps to make a difference in communities across the nation by providing valuable resources to local schools and youth programs. We’ve seen the problems associated with illiteracy first hand, and it’s important that we help in any way possible to being part of the solution.”

The UCLA men’s basketball program and Coaching for Literacy will partner together on Saturday, Feb. 20, as the Bruins host Colorado in Pauley Pavilion (8 p.m., PT). Reading is Fundamental of Southern California will be the Los Angeles area’s recipient of funds raised from the event at UCLA.

“The partnership we’ve established with UCLA Athletics, head coach Steve Alford and assistant coach Ed Schilling is very impactful in the nationwide Fight for Literacy,” said Andrew Renshaw, co-founder of Coaching for Literacy. “We allocated over $1,500 to Reading is Fundamental of Southern California last year and we plan to give even more this season.”

The concept behind Coaching for Literacy is simple. A monetary donation is made to Coaching for Literacy and in return, two people have the opportunity to be “assistant coaches” at a UCLA basketball game. Premium seating in Pauley Pavilion, floor access to the team’s shootaround and warm-ups, attendance at the postgame press conference, UCLA basketball memorabilia, and gameday apparel provided by CFL partner Peter Millar are some of the perks received by the generous donors. The donation is then reallocated by CFL to its effective literacy partners in Los Angeles – Reading is Fundamental of Southern California (RIFSoCal).

RIFSoCal aims to promote literacy and motivate children to read by building at-home libraries for underserved children in the greater Los Angeles Area.

“Coaching for Literacy’s success highlights the need for continued collaboration to ensure the literacy development and future success of our youth,” said Carol Henault, Executive Director of RIFSoCal. “RIFSoCal is indeed grateful for Coaching for Literacy’s passionate support of our mission to bring new books of choice to children with few books to call their own.”