56,676 Thanks!

Contacts: Carol Henault,, 323-890-0876

Ameesha Sampat,, 202-536-3438

Kelley Tarzian, Macy’s Media Relations,, 415-393-3248

Reading Is Fundamental of Southern California Receives 56,676 Books for Children in Underserved Communities through Macy’s Annual Be Book Smart Campaign

$32 Million Has Been Raised Nationally Through 11-Year Partnership with Reading Is Fundamental

Commerce, CA October 7, 2014 — In the 11th year of a partnership that has provided more than 10 million books across the U.S. for children in need, RIFSoCal received 56,676 books to improve literacy in greater Los Angeles’ underserved communities. Nationally, Reading Is Fundamental (RIF) and Macy’s Be Book Smart campaign raised $2.6 million this summer, totaling $32 million dollars over the 11 year partnership. This summer, the Be Book Smart campaign was held in Macy’s stores nationwide from June 18 through July 13 and invited customers to make donations to help give books to local children.

“Year after year, we continue to be amazed by the generosity of Macy’s customers, who have proved so willing to provide books for children in our community,” said Carol Henault, Executive Director of RIFSoCal. “These books will make a significant difference for our local children.”

Macy’s long history of support has enabled RIF to promote literacy on multiple levels, engaging children and empowering educators and parents with easy-to-use literacy resources. Through customer supported fundraising campaigns, in-store events, and volunteer activities, Macy’s has helped RIF further its important mission to prepare and motivate young people to read. RIF is the nation’s largest children’s literacy nonprofit.

“Macy’s Be Book Smart campaign provides critical support to RIF programs across the country, and the commitment of Macy’s associates and customers brings new opportunities to help kids receive books of their own,” said Carol H. Rasco, president and CEO of RIF. “We are extremely grateful for Macy’s continued support and commitment to improving children’s literacy and spreading the joy of reading.”

Since 2004, Macy’s support for RIF’s work has exceeded $32 million. Through Be Book Smart, Macy’s customers have donated $3 to give books to children in need in local communities, and Macy’s contributed 100 percent of the funds raised to RIF.

About RIFSoCal

Since 1972, Reading Is Fundamental of Southern California (RIFSoCal) has improved literacy by helping children discover the magic of reading for fun. Using a network of 6,000 volunteers at 300 sites throughout Greater Los Angeles and Orange County, RIFSoCal annually provides over 300,000 new, free books of choice, together with motivational reading activities, to build the home libraries of up to 100,000 children and their families.

About RIF

Reading Is Fundamental (RIF) delivers free books and literacy resources to children and families in underserved communities in the United States. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and achieve their full potential. As the nation’s largest children’s literacy nonprofit, RIF has placed 410 million books in the hands of more than 39 million children since it was established in 1966. Learn more and help RIF provide books to kids who need them most, visit

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores—including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California—are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at