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UCLA Teams With Coaching for Literacy

LOS ANGELES – The UCLA men’s basketball program has partnered with Coaching for Literacy (CFL) for the second straight season, joining together in the fight against illiteracy through CFL’s Assistant Coach Program.

Coaching for Literacy, a program that helps increase awareness about the number of people in the United States who are not functionally or totally illiterate, leverages the unique power of collegiate and professional sports to raise money for local literacy programs. The organization gears its efforts toward helping educate elementary and middle school students.

“We’re excited to continue our partnership with Coaching for Literacy in the fight against illiteracy,” UCLA head coach Steve Alford said. “We know that this program really helps to make a difference in communities across the nation by providing valuable resources to local schools and youth programs. We’ve seen the problems associated with illiteracy first hand, and it’s important that we help in any way possible to being part of the solution.”

The UCLA men’s basketball program and Coaching for Literacy will partner together on Saturday, Feb. 20, as the Bruins host Colorado in Pauley Pavilion (8 p.m., PT). Reading is Fundamental of Southern California will be the Los Angeles area’s recipient of funds raised from the event at UCLA.

“The partnership we’ve established with UCLA Athletics, head coach Steve Alford and assistant coach Ed Schilling is very impactful in the nationwide Fight for Literacy,” said Andrew Renshaw, co-founder of Coaching for Literacy. “We allocated over $1,500 to Reading is Fundamental of Southern California last year and we plan to give even more this season.”

The concept behind Coaching for Literacy is simple. A monetary donation is made to Coaching for Literacy and in return, two people have the opportunity to be “assistant coaches” at a UCLA basketball game. Premium seating in Pauley Pavilion, floor access to the team’s shootaround and warm-ups, attendance at the postgame press conference, UCLA basketball memorabilia, and gameday apparel provided by CFL partner Peter Millar are some of the perks received by the generous donors. The donation is then reallocated by CFL to its effective literacy partners in Los Angeles – Reading is Fundamental of Southern California (RIFSoCal).

RIFSoCal aims to promote literacy and motivate children to read by building at-home libraries for underserved children in the greater Los Angeles Area.

“Coaching for Literacy’s success highlights the need for continued collaboration to ensure the literacy development and future success of our youth,” said Carol Henault, Executive Director of RIFSoCal. “RIFSoCal is indeed grateful for Coaching for Literacy’s passionate support of our mission to bring new books of choice to children with few books to call their own.”

Macy’s Be Book Smart Campaign Provides Half a Million Books to at Risk Children through RIF

WASHINGTON – (July 21, 2015) – Macy’s and Reading Is Fundamental (RIF) are excited to announce that more than half a million books will be distributed to children in underserved communities across America as a result of the 2015 Be Book Smart campaign. The campaign was held in Macy’s stores nationwide from June 21 through July 12 and gave customers the opportunity to make a difference for children in their communities who have no books available in their homes. This year’s campaign will result in the donation of nearly 580,000 books, and brings the total funds raised by Macy’s for 12 years to $33 million.

“We are proud to support Reading Is Fundamental’s work to inspire children with the joy of reading,” said Martine Reardon, Macy’s chief marketing officer. “The Macy’s Be Book Smart campaign shows that we can make a meaningful difference in those communities who are most in need of books.”

For 12 years, Macy’s has partnered with RIF, the nation’s largest children’s literacy organization. To date, more than 11 million books have been distributed to children who have limited access to books. Through Be Book Smart, Macy’s customers donated $3 to give books to children in need in local communities, and Macy’s contributed 100 percent of the funds raised to RIF.

“We are extremely grateful for the continued support and commitment of Macy’s, as well as its dedicated associates and generous customers,” noted Carol H. Rasco, president and CEO, Reading Is Fundamental. “Thanks to our partnership, millions of children who may not have access to books, especially at home, can now have the opportunity to experience the magic and power that books provide.”

Through customer supported fundraising campaigns, in-store events and volunteer activities, Macy’s has helped RIF further its important mission to prepare and motivate children and young people to read.

About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in Southern California are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.
 

About Reading Is Fundamental® (RIF)
Reading Is Fundamental delivers free books and literacy resources to children and families in economically disadvantaged communities in the United States. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and achieve their full potential. As the nation’s largest children’s literacy nonprofit, RIF has placed 412 million books in the hands of more than 40 million children since it was established in 1966.

To learn more and help provide books to kids who need them most in your communities, visit http://www.rifsocal.org.

Be Book Smart! Join Macy’s and RIF to give Books to Kids


The moment we've all been waiting for is finally here!

Summer has arrived and you know what that means - it's time to kick off BE BOOK SMART and spark a child's imagination through the power and magic of books.
 

From June 21 to July 12, give $3 at any local Macy's store and you'll help provide a book for a child who needs it most.  

 

As a thank you, Macy's customers get $10 off* a $30 purchase PLUS 20% or 15% off* storewide. 100% of every $3 donation benefits Reading Is Fundamental.

 

So be a book hero and participate today. When you do, you'll be making summer a lot brighter for kids nationwide.

 

Learn more at Macys.com/RIF

Young Authors’ Faire: Orange County

You are invited to attend “Celebrate Your Story” at the 14th Annual Orange County Young Authors’ Faire!  

Date: Saturday, May 16, 2015
Time: 10:00 a.m. – 2:00 p.m.

Locations: Aliso Viejo, La Habra and Tustin Libraries


The Young Authors’ Faire is a community literacy showcase celebration for students that include opportunities to meet authors, illustrators, storytellers, and engage in hands-on literacy activities.

RIFSoCal Supported by Coaching for Literacy

Danny Flores in the locker room with senior guard Norman Powell

Danny Flores in the locker room with senior guard Norman Powell

LOS ANGELES, California (January 26, 2015) – Coaching for Literacy (CFL) is excited to announce a partnership with the UCLA Bruins men’s basketball team in the fight against illiteracy through its Assistant Coach Program.

“UCLA basketball possesses a rich history, with the national record of 11 NCAA titles. Simply put, success is a hallmark of the UCLA Bruins men’s basketball program,” said Ryan Viner, executive director of Coaching for Literacy. “It is thrilling to see UCLA, Head Coach Steve Alford, and Assistant Coach Ed Schilling, bring this history and success to bear in the fight against illiteracy. Their partnership will aid in raising awareness and financial support for effective literacy programs.”

The concept is simple: a monetary donation is made to Coaching for Literacy and in return two people get to be “Assistant Coaches” at a UCLA basketball game. Premium seating at Pauley Pavilion, floor access to the shoot-around and warm-ups, attendance at the postgame press conference, autographed memorabilia, a picture with Head Coach Steve Alford and Assistant Coach Ed Schilling, and game day apparel provided by Peter Millar are just some of the perks received by the generous donors. This donation is then reallocated by CFL to its effective literacy partners both in Los Angeles, California and Memphis, Tennessee.

The UCLA Bruins and Coaching for Literacy partnered together in the fight against illiteracy on January 31st, as UCLA hosted the Colorado Buffaloes in a crucial Pac 12 Conference contest. “We’re excited to partner with Coaching for Literacy in the fight against illiteracy”, said Head Coach Steve Alford. “This is a tremendous program that we believe is really making a difference in communities across the nation by providing valuable resources to local schools and youth programs. We’ve seen the problems associated with illiteracy first hand, and it’s important that we help in any way possible to being part of the solution.”

Reading Is Fundamental of Southern California was the Los Angeles area’s recipient of funds raised from the Assistant Coach Program event with UCLA. “We are excited to join Coaching for Literacy’s fight against illiteracy,” said Carol Henault, executive director of Reading Is Fundamental of Southern California. “Research shows that the number of books in the home is a significant indicator of future reading success.  RIFSoCal promotes literacy and motivates children to read by providing new, age-appropriate books for underserved children – often the first books they have ever owned – to encourage them to read for fun and create a home library.” A portion of the proceeds will also be allocated to CFL partner literacy programs in Memphis, Tennessee: Memphis Teacher Residency and Streets Ministries.

The private donor could not attend the game and UCLA volunteers Danny Flores and Daniel Fernandez got to be the evenings Assistant Coaches.What an amazing opportunity for two longtime RIFSoCal volunteers!

"We could not imagine two more deserving people to attend the game due to your long standing commitment to literacy efforts in the LA area through Reading Is Fundamental of Southern California. 

I am thankful for the work you both do..." said Ryan Viner, executive director of Coaching for Literacy.

The mission of Coaching for Literacy is to increase awareness about the number of people in America who are functionally or totally illiterate and the social problems associated with illiteracy. By leveraging the unique power of collegiate and professional sports, Coaching for Literacy raises money to support effective local literacy programs and schools focused on educating elementary and middle school students.

CONTACT: Ryan Viner | c: 205.999.7787 | e: ryan@coachingforliteracy.org

Children’s Author Runs 11,000 Miles to Promote Literacy

Dennis Yang, longtime RIFSoCal partner and children’s literacy advocate, launched his year and a half long Great Reading Run around the perimeter of the United States at the Santa Monica Pier on August 25th, 2014.  His goal?  Raise a million dollars for books for underprivileged and at risk youth everywhere and to get people to collectively run a million miles with him.  Why?  Dennis believes reading is the key to a bright future, and that's the message he hopes to spread across the nation.

“We are going to reverse the trend of falling test scores and expanding waistlines,” said Yang, 37, who established the Papa Didos Ideals Foundation in 2010 and has since given away thousands of children’s books across the country, and read to kids in schools, children’s hospitals, orphanages, and community centers. The name of the foundation and his pen name were what his adopted son called Yang before he could speak properly. (Posted On 11 Jan 2012, By LB Indy Staff)

Read about Dennis as he stops in Marfa, Texas…

By SARAH M. VASQUEZ

MARFA – A children’s author stopped in Marfa earlier this week during his “Great Reading Run” along the country’s borders. Californian Dennis Yang, also known as Papa Didos, began his second cross-country run to promote literacy on August 23 at the Santa Monica Pier. On Monday and Tuesday, days 58 and 59, Yang and his travel companion, Crystal Love, reached this part of West Texas.

It was their first time in Marfa, but Yang was “very excited” to come to town, especially to see the Marfa Lights. He stopped for a photo at Prada Marfa in Valentine, and one of the first things he did when he arrived in Marfa was eat at Memo’s Café. Owners Cynthia and Daniel “Peanut” Hernandez donated his meal. The Thunderbird Hotel also comped them a room for the night, providing the first shower in the past three days. Pueblo Market donated $50 in groceries.

Yang said he’s been a writer all his life with his first incarnation as a screenwriter. He then transitioned into children’s books. He’s written 110 books but carries five titles during this tour under his non-profit organization, Papa Didos Ideals Foundation. The name Papa Didos is the name his adopted son would call him at an early age. Yang said his books mature as the children mature, covering topics such as how to be a good friend, recycling, and being kind to animals.

The idea to run across the country began when he realized he would run as a way to inspire his writing as well as help stimulate his creative process.

“When I thought about it, I added up all my miles and said that adds to running across America,” said Yang.

So he did. Yang completed his first reading run across the US, from Long Beach, California to Coney Island, New York, in 2011. It took him four and a half months to complete this 3,281-mile run.

During each city stop, Yang visits schools, libraries and children’s hospitals to donate copies of his books, which are paid for with donations he receives, and read to the children. Yang visited the Marfa ISD fourth-grade class and discussed the importance of reading and his work as an author. He also read from his book “The Tenth Floor,” and signed the students’ bookmarks. Teacher Heidi Roman said in an email that her students were “very excited” to meet a real-life author.

Yang predicts to finish his current trek around the country, which will total close to 11,000 miles, in January 2016, but he tries to focus on one day at a time and not to think of the end goal. To him, the whole goal is trying to survive each day in one piece.

“As long as we take care of all those small goals, the big one will take care of itself,” said Yang.

To keep in shape for the long-trek, he consumes 7,000 to 8,000 calories each day and eats a lot of chia seed, which provides antioxidants, protein and fiber and is grown primarily in Mexico and Bolivia, according to the New York Times. Sponsorships and donations also allow him to complete his journey.

Love accompanies Yang in a travel trailer and tries to stay within a 10-mile radius of Yang during his runs. Yang said he’s pretty strict about running during the day. He does have a headlight for nighttime runs, but after a sidewinder snake sneaked passed him the one and only time he used it, he decided to use the nighttime solely for rest.

Yang is currently making his way toward San Antonio and Houston, where he will continue to run to Florida. The rest of his journey will take him to New York, the state of Washington and back to California. People can keep track of Yang’s progress at his website, papadidos.org.

Two Dannys Share the Joy

UCLA’s Danny Flores and Daniel Fernandez,  longtime RIFSoCal volunteers, share their joy and passion for children’s literacy development as they participate in a Motivational Reading Event book distribution. Their amazing creativity continually inspires children to love books!

https://www.youtube.com/watch?v=YPmzBv0SAz8

Kudos to Glendale Kiwanis

PICTURE: Ana Tam-Horace Mann ES, Monica Sierra-Glendale Kiwanis, Debby Dowe-Cerritos ES librarian, Todd Hunt, President of Glendale Kiwanis and Suzanne Coscarelli, RIFSoCal Community Relations Manager.

PICTURE: Ana Tam-Horace Mann ES, Monica Sierra-Glendale Kiwanis, Debby Dowe-Cerritos ES librarian, Todd Hunt, President of Glendale Kiwanis and Suzanne Coscarelli, RIFSoCal Community Relations Manager.

Kudos to the Glendale Kiwanis Club for their generous $3315 donation to RIFSoCal to sponsor Horace Mann Elementary School for four years and Cerritos Elementary School for the 2014-2015 program year!   We sincerely thank the Glendale Kiwanis Club for believing in the magic of bringing books and children together.