Macy’s “Thanks for Sharing” Event Supports RIFSoCal


Once again RIFSoCal thanks Macy's for their support.  

Participation in their 2016 "Thanks For Sharing" holiday promotion netted RIFSoCal $114,152 to use toward book purchases!

In the 2016-2017 program year, RIFSoCal distributed 206,003 new, free books of choice.

Nekter Juice Bar and Sneaky Spinach to Partner with RIFSoCal

RIFSoCal is excited to partner with Nekter Juice Bar co-founder Alexis Schulze!  Combining her passion for children and healthy living, Alexis wrote Sneaky Spinach to encourage kids of all ages to eat nutritiously to fuel more active and happy lives.

This is a story about a boy named Nick who refuses to eat his vegetables. He doesn't know how important fruits and vegetables are for his brain and body, so a group of Super Spinach leaves come up with a clever little scheme. Will their sneaky plan finally show Nick the power of fresh fruits and veggies?

Alexis is available to visit local Orange County schools to read to classrooms and audiences alike, to help teach children about healthy eating.  The classroom program, designed to be both fun and educational, will not only make eating your veggies fun for kids - it will inspire them to take the valuable lessons of healthy eating in the classroom home.  Alexis looks forward to making your class a mindful and healthful one!

Nekter Juice Bar is a modern lifestyle brand devoted to empowering communities to pursue well-being.  Alexis leads the company's efforts to create delicious, nutrient-rich menu items, sneaking spinach in as much as possible.

To request a school or classroom reading, and get a preview of the program, please email 

RIFSoCal has a New Board Member!

New Board Member -

Melanie Thorne


Melanie Thorne is the award-winning author of the novel Hand Me Down (Dutton/Plume), a Kirkus Reviews' Best Fiction Book of 2012. Her short fiction and non-fiction have appeared in Good Housekeeping, Global City Review, The Florida Review and The Nervous Breakdown, among others. She was awarded the Maurice Prize in Fiction, the Alva Englund Fellowship, and a Hedgebrook residency, and was a 2015 Tomales Bay Workshops Fellow, a 2014 Virginia Quarterly Review Scholar, and a 2014 PEN Center USA Emerging Voices Mentor.

Melanie holds an MA in Creative Writing from UC Davis, and a BA in English from UC Davis, and currently teaches at the UCLA Extension Writer's Program and in private workshops. She has more than thirteen years of teaching experience with all age levels, and is excited to be working towards expanding the minds and hearts of kids through story and education. She believes that fostering a love of reading is the best gift we can give our children now and ourselves for the future. 

A HUGE Thank You to Orange County Whole Foods Market Stores

Orange County Whole Foods Market Stores partnered with Reading Is Fundamental of Southern California for a tremendously successful “Community Giving Day” on March 8th, 2017!

Between the Brea, Irvine, Huntington Beach, and Jamboree locations, $13,797.31 was raised and presented to RIFSoCal to help under-served children succeed in life by inspiring a love of reading!

RIFSoCal Welcomes Veronica Toyomi Ota New Board Member

Veronica is currently the Interim Choir Director at Marshall Fundamental Secondary School in Pasadena. Music and education are her passion.
Veronica received her Bachelor of Arts degree in International Literary and Visual Studies from Tufts University in Boston. There, she had the opportunity to study literature from around the world, focusing on Japanese Literature and culture. She hopes to further her education and pursue a Masters in Education.
As a proud product of Pasadena public schools, Veronica is dedicated to improving public education and hopes to someday help develop a curriculum that focuses on the importance of compassionate activism. She believes that improving literacy among children is the first step in making this world a better place.

Macy’s Thanks for Sharing Event Supports RIFSoCal

Macy's is once again supporting RIFSoCal in the Thanks for Sharing Event, running now until December 31, 2016. Receive discounts on your Holiday shopping and provide books for deserving children. Please follow this link for further information and to enroll in the program.

AMC Cares Charitable Grant Fund Donates $10000 to RIFSoCal

Leawood, Kan. – AMC Theatres is proud to announce Commerce, Calif.-based Reading is Fundamental received $10,000 through the AMC Cares Charitable Grant Fund. During the AMC Cares Charitable Grant Fund Annual Ceremony, AMC announced the 2016 awards for 35 charitable organizations nationwide. This year, AMC donated more than $3.4 million in cash and in-kind donations to charities that support children and youth.


America’s oldest and largest child and family literacy organization, Reading is Fundamental of Southern California works with schools, Head Start sites, and community-based organizations to bring literacy resources to disadvantaged children in Los Angeles and Orange Counties. Last year, Reading is Fundamental conducted 675 motivational reading events and distributed 170,150 books to 55,475 children at 240 sites. In 2016, Reading is Fundamental is on track to grow by 17 percent, having added more than 9,300 students across the region.


This year, AMC asked organizations that support youth and children to visit and apply for a grant. A group of AMC associates from around the country selected the charities they felt best fit AMC’s goals and values, and allocated the cash from the AMC Cares Charitable Grant Fund and other resources accordingly.


About AMC Theatres

AMC (NYSE: AMC) is the guest experience leader with 386 locations and 5,334 screens located primarily in the United States. AMC has propelled innovation in the theatrical exhibition industry and continues today by delivering more comfort and convenience, enhanced food & beverage, greater engagement and loyalty, premium sight & sound, and targeted programming. AMC operates the most productive theatres in the country’s top markets, including No. 1 market share in the top three markets (NY, LA, Chicago).

Mary Poppins Brings Joy at Whole Foods

It was a great pleasure to meet, talk to and share stories with so many children’s literacy supporters at Whole Foods on Foothill Boulevard in Pasadena on June 9.  We applaud Whole Foods' commitment to the community, and are extraordinarily grateful to have been selected as the nonprofit partner and beneficiary of their 5% Community Day.  What an amazing opportunity to bring awareness and raise valued funds for RIFSoCal.

We invite you to share in this child’s delight as she realizes she won RIFSoCal’s raffle, making this beautiful Mary Poppins book her very own.  Her mom was laughing when she took the picture because it was a feat for her daughter to even hold the book, as it is quite heavy.  And by day’s end she had devoured this huge book, page by page – which I’m certain she will do again and again!

THANK YOU to Whole Foods for their generosity, and to each of you who were able to stop by, shop and help raise $4,176.90 to support our Motivational Reading Program in Pasadena.  These dollars will purchase over 3,000 books for the children we serve - books that are often the first in their home.