Reading Is FUNdamental of Southern California

Inspiring Readers for Tomorrow

To promote literacy and motivate children to read by building at-home libraries for underserved children in Greater Los Angeles.

 
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The Library Fairy® Brings Magic to Reading

The Library Fairy® is one of RIFSoCal’s most delightful friends! The Library Fairy® is a magical mascot of books and stories, igniting the love of reading through folklore. A combination of Dr. Seuss and Glenda the Good Witch, she has performed on television, radio and in libraries, schools and theatres introducing thousands of young lives to the art of storytelling. She has just published a new book titled, The Magical Tree and Musical Wind.
Sharing her love of books and stories at RIFSoCal Motivational Reading Events is one of her favorite activities. Her inspirational programs promote literacy, diversity and self-esteem and her motto is, “Be the hero of your own story!”
Follow this link to hear a podcast of the Library Fairy and Carol Henault, RIFSoCal Executive Director, discussing literacy tips and books.  http://www.airsla.org/broadcasts/Childrens090915.mp3

RIFSoCal Highlighted as One of Charity One’s Clients

KCAL 9 and KTLA 5’s Best Deals TV Show highlighted Charity One, and Charity One generously highlighted RIFSoCal as one of the nonprofits they insure!
Charity One Insurance Agency, specializing in custom-designed liability coverage for nonprofits and social service organizations, provides RIFSoCal with excellent supportive services that help us achieve our mission with cost-saving insurance coverage.

Thank You, RIFSoCal!

Cheuk Choi, Principal of Castelar Elementary School, expresses his gratitude to RIFSoCal in this time of economic uncertainty.

RIFSoCal and Macy’s Celebrate 2009 Book A Brighter Future Campaign’s Outstanding Success!

Liz Baca Lollman, Vice President/Store Manager, Macy’s Lakewood; Michael Ellmann, Macy’s District Vice President; Carol Henault, RIFSoCal Executive Director, accepting check for RIF National; Synee Pearson, Principal, Ralph Bunche Elementary School

Liz Baca Lollman, Vice President/Store Manager, Macy’s Lakewood; Michael Ellmann, Macy’s District Vice President; Carol Henault, RIFSoCal Executive Director, accepting check for RIF National; Synee Pearson, Principal, Ralph Bunche Elementary School

Macy’s Associates and customers supported Reading Is Fundamental, more than doubling last year’s results to raise a phenomenal $6,535,095 for RIF National!! In a local celebration hosted by Ralph Bunche Elementary School, RIFSoCal accepted the check for RIF National.  Many thanks to Synee Pearson, principal, and Glomiya Desha, RIFSoCal Coordinator. After the check presentation, Ralph Bunche Elementary children chose wonderful books, culminating with Macy’s employees reading stories outloud to the eager children.

Macy's workers read to children

Macy's workers read to children

Children love stories

Children love stories

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