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Macy’s Is Our Hero

Please join RIF and Macy’s fundraising parnership, Book a Brighter Future™. Helping to open the minds and imaginations of children has never been easier—thanks to Macy’s. Hurry to your closest Macy’s…this promotion is only during the month of July!

Reading Is Fundamental of Southern California takes special pride in providing children the opportunity to choose books to create their own home libraries, inspiring them to read for fun and pleasure. We invite you to help make a difference in the lives and futures of more than 100,000 children living Greater Los Angeles, and over 4.4 million RIF children across our country. Book a Brighter Future™, a national partnership between Reading Is Fundamental and Macy’s to raise awareness and support for children’s literacy, continues to be the largest customer supported campaign in RIF’s 44 year history. Last year, Macy’s and RIF energized more than a million customers and employees to work together and raise a record $6.5 million to support RIF programs and initiatives. Thanks to Macy’s and Book a Brighter Future™, our local distribution center is being expanded to accommodate 23,000 more children this year than last. Thank you from the bottom of our hearts.

 

Please Dream with us! We cannot realize our 200,000 Dreams Campaign without you!

Susan Sarandon Joins Book a Brighter Future

To launch the fifth year of the Book A Brighter Future campaign, 20 children from St. Aloysius Education Clinic (a SHARE program!) listened to Susan Sarandon read Wild About Books at Books of Wonder, New York’s largest independent bookstore devoted solely to children’s literature.  Children participated in a multicultural book distribution facilitated by Susan, ate cupcakes, played animal bingo, and left with a backpack stuffed with books and other goodies.  A special thank you to SHARE coordinator Beth Pettit for helping to organize this (Academy) award-winning event!

 

Please Dream with us! We cannot realize our 200,000 Dreams Campaign without you!

Let’s Read! Let’s Move!

  “Let’s Read. Let’s Move”, a summer reading initiative sponsored by the U. S. Department of Education was launched on June 29 with book readings, various art and writing activities, and games.  Children in pre-kindergarten through third-grade from area schools, Head Start, and Judy Center programs received free new books and a lunch tote of healthy snacks.  The Department launched this new series to combat summer reading loss and physical inactivity that commonly occur during the lengthy school break.  Over six sessions—held weekly between June 29 and August 3—the Secretary, Cabinet members, Administration officials, and other public figures will be invited to read books, promote healthy lifestyles, and participate in fitness activities with children.  “Let’s Read. Let’s Move.” is in response to the President’s national volunteer campaign, “United We Serve,” which challenges all Americans to engage in meaningful service activities in their communities this summer.  “Let’s Read. Let’s Move.” also spotlights the tenets of the First Lady’s “Let’s Move!” national campaign to combat childhood obesity.  FOR MORE INFORMATION, PLEASE GO TO http://www.ed.gov/blog/2010/06/secretary-arne-duncan-kicks-off-lets-read-lets-move/

Please Dream with us! We cannot realize our 200,000 Dreams Campaign without you!

Fly with Read For Dreams!

Reading Is Fundamental of Southern California (RIFSoCal) is delighted to host our first-ever READ for DREAMS fundraising event!  It will generate funds while increasing children’s love of reading and their awareness and concern for the many children in our communities without books at home.
Children who register for READ for DREAMS will pledge to read each night during the event, will track their reading minutes, and will earn prizes. All dollars raised will support RIFSoCal’s Dream Campaign to reach 100,000 children per year by 2013!

Please Dream with us! We cannot realize our 200,000 Dreams Campaign without you!