Reading Is FUNdamental of Southern California

To promote literacy and motivate children to read by building at-home libraries for underserved children in Greater Los Angeles.

 
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RIFSoCal and Macy’s Celebrate 2009 Book A Brighter Future Campaign’s Outstanding Success!

Liz Baca Lollman, Vice President/Store Manager, Macy’s Lakewood; Michael Ellmann, Macy’s District Vice President;
Carol Henault, RIFSoCal Executive Director, accepting check for RIF National; Synee Pearson, Principal, Ralph Bunche Elementary School

Liz Baca Lollman, Vice President/Store Manager, Macy’s Lakewood; Michael Ellmann, Macy’s District Vice President; Carol Henault, RIFSoCal Executive Director, accepting check for RIF National; Synee Pearson, Principal, Ralph Bunche Elementary School

Macy’s Associates and customers supported Reading Is Fundamental, more than doubling last year’s results to raise a phenomenal $6,535,095 for RIF National!! In a local celebration hosted by Ralph Bunche Elementary School, RIFSoCal accepted the check for RIF National.  Many thanks to Synee Pearson, principal, and Glomiya Desha, RIFSoCal Coordinator. After the check presentation, Ralph Bunche Elementary children chose wonderful books, culminating with Macy’s employees reading stories outloud to the eager children.

Macy's workers read to children

Macy's workers read to children

Children love stories

Children love stories