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Nasdaq Rings Closing Bell to Book A Brighter Future

The sound of NASDAQ’s closing bell in New York City’s Times Square celebrated the July 1 launch of Book A Brighter Future, Reading Is Fundamental and Macy’s 2009 campaign!  Watch Carol H. Rasco, President and CEO of RIF, and Martine Reardon, Executive Vice President of Marketing at Macy’s live at http://www.nasdaq.com/about/marketsitetowervideo.asx .
Carol and Martine were joined by RIF children from Harlem Academy (part of St. Aloysius Education Clinic in New York, NY – a SHARE program!)

Raising more than $19.5 million since 2004, this annual national partnership has increased awareness and support of children’s literacy for local RIF programs and provided reading resources to children across our nations who need them most. 

RIFSoCal is extraordinarily grateful to Macy’s and RIF for their continuing support.  Together, their belief in children’s literacy is helping to make our 100,000 Dreams campaign a reality.