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Macy’s Is Our Hero

Please join RIF and Macy’s fundraising partnership, Book a Brighter Future™. Helping to open the minds and imaginations of children has never been easier—thanks to Macy’s. Hurry to your closest Macy’s…this promotion is only during the month of July!

Reading Is Fundamental of Southern California takes special pride in providing children the opportunity to choose books to create their own home libraries, inspiring them to read for fun and pleasure. We invite you to help make a difference in the lives and futures of more than 100,000 children living Greater Los Angeles, and over 4.4 million RIF children across our country. Book a Brighter Future™, a national partnership between Reading Is Fundamental and Macy’s to raise awareness and support for children’s literacy, continues to be the largest customer supported campaign in RIF’s 44 year history. Last year, Macy’s and RIF energized more than a million customers and employees to work together and raise a record $6.5 million to support RIF programs and initiatives. Thanks to Macy’s and Book a Brighter Future™, our local distribution center is being expanded to accommodate 23,000 more children this year than last. Thank you from the bottom of our hearts.

 

Please Dream with us! We cannot realize our 200,000 Dreams Campaign without you!