Elle Febbo, a Powerful Force for GOOD

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Macy’s Raises $4.9 Million for Reading Is Fundamental

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The Little Rose by Sheri Fink

“Amazingly enough, I wasn’t born with a passion for reading. I fell in love with reading as a child through programs like Reading Is Fundamental (RIF) and the television show Reading Rainbow (thankfully both were offered through my public school system). I always looked forward to RIF day when each child could pick out a book for their home library. Being able to choose any book, regardless of the price, and to be able to read it over and over again was such an incredible gift ... it was like Christmas morning!

I am so grateful to RIF for the important work they do and the positive impact they’ve had on my life. Today as an avid reader and children’s book writer, I am delighted that RIF continues to plant the seeds of childhood literacy and the love of reading for underprivileged children. I believe so strongly in their work that I recently partnered with RIFSoCal to help over 100,000 children in the Los Angeles area for whom the magic of books continues thanks to their services.”


Sherri Fink
Children’s Author

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Books In the Park Returns

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Piccadillo the Armadillo

One of the books we’ve been fortunate to feature at Reading Is Fundamental of Southern California is Picadillo the Armadillo. It’s written by Javier Marquez with whimsical illustrations by Gabriela and Peter Hernandez. This colorful, rollicking book follows the adventures of Deigo,  Lilia, and their Mariachi dog, Albondiga, who meet a magical armadillo. They learn responsibility while having quite a bit of fun!
For more information about the book, Piccadillo the Armadillo visit the Frijolitos website at:

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Summer Reading Resources

Click on the title to find a list of wonderful, free resources to combat “Summer Slide” (the loss of reading level over the summer vacation). Make summer fun by including reading!

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Thanks to Macy’s and RIF from Voorhis School

In addition to partnering with RIF on the Be Book Smart Campaign, Macy’s has provided multicultural books to some of our schools. The following letter expresses the deeply felt thanks that all of our schools feel for Macy’s strong support of our program.

“Dear Suzanne,

Just a brief note to thank you sincerely for all other wonderful books Voorhis School has received from the RIF program. These wonderful books have definitely brought joy to so many of our students.

The newest contribution of books through Macy’s has been an additional treat for our teachers and students. They are just beautiful and very pertinent.

Once again, sincere thanks,
Bobbie Vincent
Principal, Voorhis School”

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Be Book Smart

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