Macy’s Thanks for Sharing Event Supports RIFSoCal

Macy's is once again supporting RIFSoCal in the Thanks for Sharing Event, running now until December 31, 2016. Receive discounts on your Holiday shopping and provide books for deserving children. Please follow this link for further information and to enroll in the program.

AMC Cares Charitable Grant Fund Donates $10000 to RIFSoCal

Leawood, Kan. – AMC Theatres is proud to announce Commerce, Calif.-based Reading is Fundamental received $10,000 through the AMC Cares Charitable Grant Fund. During the AMC Cares Charitable Grant Fund Annual Ceremony, AMC announced the 2016 awards for 35 charitable organizations nationwide. This year, AMC donated more than $3.4 million in cash and in-kind donations to charities that support children and youth.


America’s oldest and largest child and family literacy organization, Reading is Fundamental of Southern California works with schools, Head Start sites, and community-based organizations to bring literacy resources to disadvantaged children in Los Angeles and Orange Counties. Last year, Reading is Fundamental conducted 675 motivational reading events and distributed 170,150 books to 55,475 children at 240 sites. In 2016, Reading is Fundamental is on track to grow by 17 percent, having added more than 9,300 students across the region.


This year, AMC asked organizations that support youth and children to visit and apply for a grant. A group of AMC associates from around the country selected the charities they felt best fit AMC’s goals and values, and allocated the cash from the AMC Cares Charitable Grant Fund and other resources accordingly.


About AMC Theatres

AMC (NYSE: AMC) is the guest experience leader with 386 locations and 5,334 screens located primarily in the United States. AMC has propelled innovation in the theatrical exhibition industry and continues today by delivering more comfort and convenience, enhanced food & beverage, greater engagement and loyalty, premium sight & sound, and targeted programming. AMC operates the most productive theatres in the country’s top markets, including No. 1 market share in the top three markets (NY, LA, Chicago).

Mary Poppins Brings Joy at Whole Foods

It was a great pleasure to meet, talk to and share stories with so many children’s literacy supporters at Whole Foods on Foothill Boulevard in Pasadena on June 9.  We applaud Whole Foods' commitment to the community, and are extraordinarily grateful to have been selected as the nonprofit partner and beneficiary of their 5% Community Day.  What an amazing opportunity to bring awareness and raise valued funds for RIFSoCal.

We invite you to share in this child’s delight as she realizes she won RIFSoCal’s raffle, making this beautiful Mary Poppins book her very own.  Her mom was laughing when she took the picture because it was a feat for her daughter to even hold the book, as it is quite heavy.  And by day’s end she had devoured this huge book, page by page – which I’m certain she will do again and again!

THANK YOU to Whole Foods for their generosity, and to each of you who were able to stop by, shop and help raise $4,176.90 to support our Motivational Reading Program in Pasadena.  These dollars will purchase over 3,000 books for the children we serve - books that are often the first in their home.


We love helping to create a world filled with lifelong book lovers which is why we were so excited to be honored for 50 years of bringing the joy of reading to children and families nationwide by the Campaign for Grade-Level Reading. Ralph Smith, managing director for the Campaign, noted how RIF’s commitment to giving children their own new books is a simple yet powerful tool for unlocking a love of learning and setting them on a path to success throughout life (and we nearly blushed).

Campaign for Grade-Level Reading. Ralph Smith, managing director for the Campaign, noted how RIF’s commitment to giving children their own new books is a simple yet powerful tool for unlocking a love of learning and setting them on a path to success throughout life (and we nearly blushed).

The Campaign is a collaborative effort by foundations, nonprofit partners, business leaders, government agencies, states and communities across the nation to ensure that more children in low-income families succeed in school and graduate prepared for college, a career, and active citizenship. Their work focuses on an important predictor of school success and high school graduation—grade-level reading by the end of third grade. This is a critical milestone on a child’s path to high school graduation and success later in life because it marks the transition from “learning to read” to “reading to learn.” Students who have not mastered reading by that time are more likely to drop out of high school and struggle throughout their lives.

That is why starting this summer, RIF is offering matching grants to ten Campaign for Grade-Level Reading sites to implement RIF’s Read for Success program intervention! This evidence-based program incorporates teacher training, high-quality books for both classrooms and personal ownership, and curriculum-aligned activities to improve reading proficiency for young readers who are at risk of losing some of the learning they’ve acquired throughout the school year during the summer months. We are thrilled to bring the Read for Success model to the communities served by the Campaign. Together we can continue influencing the lives of the children through the joy of reading.

I Have Always Been a Reader

I am and have always been a reader. I remember the first book I learned to read, and how in that moment my life was changed forever. As a child, books were my ultimate escape, and I took up residence in those worlds for as long as I could before the reality of life would call me back. My parents and teachers encouraged my reading habit in every way that they could. From this young age until the present day, you can catch me with a book in my hand, purse, backpack or right in front of my nose. I was in the second grade when RIF visited my class. I remember being overjoyed that we would have story time and get to pick out a book to take home as our own, and asked my parents if they would like to come read to my class.

My father was one of the volunteers who came to read to us during story time. To this day, it is one of my favorite memories of my father. I remember after he finished the story and we were picking our books a classmate gushed to me “Carly you’re so lucky your dad came to read to us! He’s cool!” A shy kid, I just smiled, but inside I was prouder than I had ever been of my dad. I chose a beautifully illustrated version of Disney’s “The Jungle Book”. The cover was a spectrum of green jungle foliage (my favorite color) with the characters Mowgli, Baloo, and Sherkan on the cover. There was a stamp on the inside that read “This book belongs to” and I proudly scribbled my name under it when I got back to my class. It was my book now; to sit on my shelf and admire, and forever remind me of such a special day. That book had a place on my bookshelf for many years until recently when I finally decided to pass it onto another child to enjoy as their own.

My penchant for hoarding possessions and information, holding onto all my precious books and reading everything I could get my hands on carried over into my adult life. My personal library has grown to multiple shelves. I hold a Bachelor’s Degree in English, and am a Reference Librarian at a local college. Reading is synonymous with my personality. Books are my passion, my profession, my identity. I firmly believe that without individuals and programs like RIF, my passion for books and as result, life path could have taken a different turn. That day where I chose my book and wrote my name inside was one step in many that have led me to be the reader, free thinker, and librarian I am today. I am so happy to be a “RIF Kid” and grateful that the program is still making a difference in children’s lives today. I’ll end with a quote from Children’s Author and literacy advocate Frank Serafini, “There is no such thing as a child who hates to read; there are only children who have not found the right book.” . Thank you RIF for finding me and other children the right books, it changed my life.

Carly Lamphere
Librarian, Instruction and Reference
Fashion Institute of Design and Merchandising

LA Kings’ Tickets Support RIFSoCal

The LA Kings are excited to offer specially discounted tickets to teachers, administrators and supporters of our local schools. To take advantage of this great offer, visit or contact Nick Sprowls A portion of all tickets sold will benefit Reading Is Fundamental of Southern California and their efforts to provide children in need with access to and choice of high-quality books and enriching literacy resources. 

UCLA Teams With Coaching for Literacy

LOS ANGELES – The UCLA men’s basketball program has partnered with Coaching for Literacy (CFL) for the second straight season, joining together in the fight against illiteracy through CFL’s Assistant Coach Program.

Coaching for Literacy, a program that helps increase awareness about the number of people in the United States who are not functionally or totally illiterate, leverages the unique power of collegiate and professional sports to raise money for local literacy programs. The organization gears its efforts toward helping educate elementary and middle school students.

“We’re excited to continue our partnership with Coaching for Literacy in the fight against illiteracy,” UCLA head coach Steve Alford said. “We know that this program really helps to make a difference in communities across the nation by providing valuable resources to local schools and youth programs. We’ve seen the problems associated with illiteracy first hand, and it’s important that we help in any way possible to being part of the solution.”

The UCLA men’s basketball program and Coaching for Literacy will partner together on Saturday, Feb. 20, as the Bruins host Colorado in Pauley Pavilion (8 p.m., PT). Reading is Fundamental of Southern California will be the Los Angeles area’s recipient of funds raised from the event at UCLA.

“The partnership we’ve established with UCLA Athletics, head coach Steve Alford and assistant coach Ed Schilling is very impactful in the nationwide Fight for Literacy,” said Andrew Renshaw, co-founder of Coaching for Literacy. “We allocated over $1,500 to Reading is Fundamental of Southern California last year and we plan to give even more this season.”

The concept behind Coaching for Literacy is simple. A monetary donation is made to Coaching for Literacy and in return, two people have the opportunity to be “assistant coaches” at a UCLA basketball game. Premium seating in Pauley Pavilion, floor access to the team’s shootaround and warm-ups, attendance at the postgame press conference, UCLA basketball memorabilia, and gameday apparel provided by CFL partner Peter Millar are some of the perks received by the generous donors. The donation is then reallocated by CFL to its effective literacy partners in Los Angeles – Reading is Fundamental of Southern California (RIFSoCal).

RIFSoCal aims to promote literacy and motivate children to read by building at-home libraries for underserved children in the greater Los Angeles Area.

“Coaching for Literacy’s success highlights the need for continued collaboration to ensure the literacy development and future success of our youth,” said Carol Henault, Executive Director of RIFSoCal. “RIFSoCal is indeed grateful for Coaching for Literacy’s passionate support of our mission to bring new books of choice to children with few books to call their own.”

Macy’s Be Book Smart Campaign Provides Half a Million Books to at Risk Children through RIF

WASHINGTON – (July 21, 2015) – Macy’s and Reading Is Fundamental (RIF) are excited to announce that more than half a million books will be distributed to children in underserved communities across America as a result of the 2015 Be Book Smart campaign. The campaign was held in Macy’s stores nationwide from June 21 through July 12 and gave customers the opportunity to make a difference for children in their communities who have no books available in their homes. This year’s campaign will result in the donation of nearly 580,000 books, and brings the total funds raised by Macy’s for 12 years to $33 million.

“We are proud to support Reading Is Fundamental’s work to inspire children with the joy of reading,” said Martine Reardon, Macy’s chief marketing officer. “The Macy’s Be Book Smart campaign shows that we can make a meaningful difference in those communities who are most in need of books.”

For 12 years, Macy’s has partnered with RIF, the nation’s largest children’s literacy organization. To date, more than 11 million books have been distributed to children who have limited access to books. Through Be Book Smart, Macy’s customers donated $3 to give books to children in need in local communities, and Macy’s contributed 100 percent of the funds raised to RIF.

“We are extremely grateful for the continued support and commitment of Macy’s, as well as its dedicated associates and generous customers,” noted Carol H. Rasco, president and CEO, Reading Is Fundamental. “Thanks to our partnership, millions of children who may not have access to books, especially at home, can now have the opportunity to experience the magic and power that books provide.”

Through customer supported fundraising campaigns, in-store events and volunteer activities, Macy’s has helped RIF further its important mission to prepare and motivate children and young people to read.

About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in Southern California are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our customers.

About Reading Is Fundamental® (RIF)
Reading Is Fundamental delivers free books and literacy resources to children and families in economically disadvantaged communities in the United States. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and achieve their full potential. As the nation’s largest children’s literacy nonprofit, RIF has placed 412 million books in the hands of more than 40 million children since it was established in 1966.

To learn more and help provide books to kids who need them most in your communities, visit