About Us

Foundation, Corporate and Organizational Support

• The Ahmanson Foundation
• Alhambra Educational Foundation
• Alpha Kappa Alpha Sorority, Inc., Theta Mu Omega Chapter
• Altrusa Club of Los Angeles, District 11
• Angell Foundation
• Crail-Johnson Foundation
• Carrie Estelle Doheny Foundation
• The Eisner Foundation
• Employees Community Fund of Boeing California
• The Fenton Family Charitable Fund
• The Green Foundation
• William H. Hannon Foundation
• International Paper Foundation
• LLWW Foundation
• Los Angeles Breakfast Club Foundation
• Los Angeles Clippers Foundation
• Los Angeles Kings Hockey Club
• Los Angeles Times Family Fund, a fund of the McCormick Foundation
• Barry & Wendy Meyer Charitable Foundation
• Nestlé USA Foundation
• The Kenneth T. and Eileen L. Norris Foundation
• Northrop Grumman
• The Albert Parvin Foundation
• Radio Disney
• RIF-Macy’s Be Book Smart Campaign
• Ronald McDonald House Charities of Southern California
• Rose Hills Foundation
• Rosemead Kiwanis Foundation
• S. Mark Taper Foundation
• Sempra Energy Foundation
• South Gate Women’s Club
• Southern California Edison
• Subaru of America Foundation, Inc.
• Target
• Tex Everson Humanitarian Endowment, managed by Covina Sunrise Rotary
• Flora L. Thornton Foundation
• U S Bank
• J.B. & Emily Van Nuys Charities
• Women’s Club of West Covina

Mission Statement

To promote literacy and motivate children to read by building at-home libraries for underserved children in Greater Los Angeles.

Challenge

“€œIf, at the current pace, America continues to lose the habit of regular reading, the nation will suffer substantial economic, social, and civic setbacks.€”
- Dana Gioia, Chairman of the National Endowment for the Arts

As Los Angeles faces the strains of an economic downturn, it is more important than ever to invest in the literacy of our children and give them the skills they need to succeed in an increasingly competitive world. 

Did you know that…

• 60% of kindergarteners in low-income families do not have a single age-appropriate book in their home?
• The only behavior measure that correlates significantly with reading scores is the number of books in the home? 
• Reading for pleasure correlates strongly with academic achievement?
• 90% of children living in poverty in Los Angeles have parents with “€œlow or no”€ literacy skills?

Reading Is Fundamental of Southern California’s primary goal is to compel children to read by putting books of choice in the hands of those who otherwise would not have access to them - books they will be excited to read purely for pleasure.  We seek to create a culture of literacy and an environment that supports it by building the home libraries of children and fostering a community that rallies around literacy. 

Please DREAM with us.  We cannot realize our 200,000 Dreams Campaign without you!