Our Mission: To promote literacy and motivate children to read by building at-home libraries for underserved children in Greater Los Angeles.

With 35 years of service to Los Angeles’ most resource-deprived children, Reading Is Fundamental of Southern California (RIFSoCal) has witnessed thousands of life-changing moments and received innumerable testimonials from grateful participants. We are now into our second and third generation of RIF kids!”

RIFSoCal will work to ignite the spark of literacy in more than 65,000 children in the 2008 – 2009 academic year, distributing 195,000 books to build personal, at-home libraries.

According to the 2004 report from the L.A. Workforce Literacy Project, 3.8 million (53%) of adults in Los Angeles County have low literacy skills – a condition that affects a multitude of social and economic issues, limiting individuals in their employment opportunities and, ultimately, the options open to them in life. If we ever hope to improve adult literacy, we must begin with our children.

Inspiring Readers for Tomorrow


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Click the Amazon link below before you purchase your books from Amazon and you will generate a RIFSoCal donation!


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